Tag Archives: Ram

Ram Teams Up With Wolverine To Create Truck-Inspired Work Boots

Fancy pants supercar manufacturers aren’t the only ones that can partner with apparel-makers to create exclusive footwear. Ram announced that it is working with Wolverine to create a series of boots for skilled workers.

The collaboration will lead to the creation of three pairs of special edition boots inspired by Ram trucks, as well as some socks, too.

The Wolverine x Ram Tradesman Safety Toe is available in two colors (white and tan) and features the Ram logo on the tongue. It costs $229. The Wolverine x Ram Rebel Safety Toe, adds another $10 to the price tag and features signature Rebel Red details and all-day comfort. It’s available in black with red detailing or in red with black and white detailing.

Read Also: Bugatti Teams Up With High-Tech Italian Apparel-Maker UYN

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The Wolverine x Ram Limited 1000 Mile Boot, finally, is handcrafted in America and features Horween leather inspired by the Limited’s ultra-premium interior. As for pricing, at $400 it is the most expensive of the three.

“We are proud to partner with Ram Truck, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers, and we’re excited to be working with another brand who is equally passionate about investing in the future of the American workforce.”

Ready just in time for Labor Day, for every pre-order the boots receive Wolverine and Ram will donate an unspecified amount to SkillsUSA, a non-profit organization that works to support the next generation of skilled tradespeople. Together, the teams also created an ad honoring tradespeople.

“The unrivaled elements of the Ram Truck brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine,” said Marissa Hunter, vice president of marketing – North America for Ram. “The collection seamlessly merges the worlds of automotive and fashion, drawing inspiration from the Ram truck interior while staying true to Wolverine’s staple design elements and unwavering reliability.”

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San Leandro Rioters Stole 50 Cars From FCA Dealer, Including Nearly Every $80k Hellcat

Following our story earlier today about the ransacking of the ‘San Leandro Chrysler Dodge Jeep RAM SRT’ in California on Sunday night, more details on the aftermath have emerged.

In particular, the owner of the dealership revealed that upwards of 50 vehicles were stolen from the FCA dealership in the midst of wide-spread looting throghout the local Alameda County and other parts of the U.S.

Footage of the looting, triggered by civil unrest following the death of George Floyd while under police custody in Minneapolis on May 25, hit social media on Monday, showing several Dodge Challengers and Chargers being driven off the San Leandro dealer lot.

Read: Looters Raid FCA Dealership Driving Off With Hellcats, Burn AMG GT In Mercedes Showroom

San Leandro Chrysler Dodge Jeep Ram

Speaking with CBS Local, the owner of the San Leandro Chrysler Dodge Jeep Ram dealership, Carlos Hidalgo, said that around 50 vehicles were stolen from the showroom and the parking lot. This included “nearly every” powerful Dodge Challenger Hellcat and Dodge Charger Hellcat model, many of which appear to have been on sale with prices ranging from just under $60,000 to upwards of $90,000. Among the vehicles stolen was a 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition painted white with a blue livery and a showroom price of $90,995.

“Right now we’re thinking 50 [vehicles] … Gone,” Hidalgo said. “We have trackers on them so we’re seeing which ones are out there. They’re running around everywhere. We tried calling the cops and they were too busy. They couldn’t respond. So, you know …”

How the looters gained access to the cars

Hidalgo says the rioters gained access to a key safe, hence why they were able to drive away with the vehicles. He had instructed employees to use the dealership’s cars to block the driveways after seeing looters ransacking a Nike store across the street. However, that was not enough to stop them from gaining access to the dealership.

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During the brazen theft, looters showed a total disregard for the vehicles and at one stage, drove a Hellcat parked in a corner into two other Hellcats on either side of it before stealing it. What’s more, a Hellcat displayed on the showroom floor was driven right through the glass front windows. Many of the Hellcat models stolen look to have been brand new and were still equipped with their front splitter guards.

“It’s not a cause for anybody. This is just bad thieves. It’s horrible,” said Hidalgo. “This is domestic terrorism brought upon to people that work. That’s not right.” Hidalgo added that the theft and damage caused to his dealership will hurt the 100 people that he employs who had already been struggling during the coronavirus pandemic.